Many beginners and SEO specialists are concerned about the changes ahead, but there is no need for concern when you learn to create a sustainable SEO plan.
1 – QUALITY CONTENT
Since the end of 2014, Google now detects good quality content and knows when a website has copied/stolen content. The only way to make a success of your website in 2016 is by creating high quality content throughout your website. If you stick by the rule book and create high quality content for your site, Google will reward websites with consistent top-quality content, those rewards come in the shape of more traffic, more business, and most importantly more income.
2 – ORGANIC LINKS
Over the last few years, we have seen a huge change in the way links are shared between websites. Back in the day it was easy to get websites to pole position on Google, however they have changed the game and spent a huge amount of effort to prevent people from manipulating their algorithms to gain search engine positions. Although, Google still sees organic links as important factors when considering a websites SEO. So, the answer is simple – try to obtain organic links by writing excellent quality content with your website visitors that they will share across various websites and social media sites.
3 – SEO FRIENDLY URLS (DOMAINS)
SEO friendly domains aren’t the be all and end all, but they can give you that extra edge when optimising your website for search engines. Having an SEO friendly domain works wonders, especially if your using a platform such as WordPress, which gives you the ability to create perfect SEO URLs — for example; if you sell Bon Jovi Tshirts, you can create URLS such as www.yourwebsite.com/bon-jovi-tshirts.
4 – GOOGLE+ IS YOUR FRIEND
If you ever wanted a social platform as a best friend — Google+ would be it! The new kid on the block is becoming highly popular, especially with its big brother being the largest search engine in the world. If you have not already created a Google+ page for your business, stop reading now and go do it here. The bigger your circle, the more attention you will get from Google and your more likely to be found on the search engines.
5 – ENGAGE WITH YOUR VISITORS
A regular engagement with your website visitors will help you grow your SEO dramatically, the more you interact with your visitors the more likely they will share and comment on your posts — promoting your product or service at no cost. A win-win you say, that’s exactly it! Stay with the times and start turning conversations in to conversions.
6 – TITLE TAGS ARE KEY
Probably one of the biggest factors in SEO for years now and still continues to dominate a key role today. You should always make sure to write excellent title tags for your posts, think of a newspaper — are you really going to read an article with poor headline? Exactly, do your homework! PS – Stick to between 120-180 characters.
7 – GET A HELPING HAND
The ‘mention factor’ was an experiment by Google a few years ago that has since evolved into a major factor of SEO, start by mentioning big brands and popular people on your website. Ask a few friends or colleagues to mention your business on their websites, blogs and social media sites to help attract more people to your site and in-turn gain a higher SEO rating.
8 – SOCIAL MEDIA MANAGEMENT
Over the last few years, social media has dominated internet searches and consumed millions of hours of our time on this planet. They play a huge part in any companies plans for success online, so getting your social media content and posts right! Search engine algorithms now include signals from social media platforms and play a big factor in SEO rankings, 2016 will see a much larger growth on of social media — so, be at the races!
9 – GO MOBILE
Having your website optimised for mobile has been ‘the big thing’ for a few years now, however your website will now need to be fully optimised for mobile. Stay ahead of the game and put together a mobile marketing plan — and if you haven’t already optimised your website for mobile use, do it now.
10 – FASTER HAS ALWAYS BEEN BETTER
Large organisations are spending millions to create faster load times for their websites, if they are taking website load times seriously – are you? Make sure your website is running at an optimised speed, if your not sure – try our free website analysis for some help.